How to Build Your Authority Status


Each positive step you take toward building your brand and positioning yourself as an authority in your niche is one that will ultimately increase your opportunities and your bottom line.

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Authority is defined as the power to influence others. When someone is an authority it’s assumed that they have extensive or specialized knowledge on a subject. They’re an expert. And here’s the truly important thing about authority – people buy from those that they consider to be experts. We buy from companies and people that we believe to be authorities in their industry.

As a business owner, building your authority status can have a tremendous impact on your bottom line. It not only motivates purchases, it also attracts prospects to you and it allows you to charge more for your products or services.