Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible

Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business
Does your business have a story to tell? It should! Every new product can be unique in its industry. Does your brand identity stand out from the crowd?
After a life of exploring the way people exchange value in over 40 countries, Diehl teaches small business owners how to have conversations about brand identity and business storytelling. In Brand Identity Breakthrough, you will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, to become irreplaceable with your branding.

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Description

Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about product development flow, brand mapping strategy and branding, and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want with business storytelling.

•Learn how to incorporate a unique selling proposition into your branding.
•Learn the best methods for how to sell a product to customers as a small business.
•Learn how to use business storytelling to sell products in both physical and online marketplaces.